![Smart move: Moncler House of Genius. Image courtesy of Moncler. Photo credit: Vanessa Beecroft](https://cache.luxurydaily.com/wp-content/uploads/2019/11/MONCLER-HOUSE-OF-GENIUS_VANESSA-BEECROFT_VB87.jpg)
French-Italian outerwear maker Moncler has launched a series of pop-up stores to bump excitement in its merchandise and brand in line with a growing trend in vogue with luxury brands.
French-Italian outerwear maker Moncler has launched a series of pop-up stores to bump excitement in its merchandise and brand in line with a growing trend in vogue with luxury brands.