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Moncler CEO Remo Ruffini talks digital domination in China

Moncler's livestream for the Moncler Fragment launch generated more than 33 million views by mid-July, ranking Moncler No. 1 among all luxury brands livestreaming on Weibo. Image courtesy of Moncler Moncler's livestream for the Moncler Fragment launch generated more than 33 million views by mid-July, ranking Moncler No. 1 among all luxury brands livestreaming on Weibo. Image courtesy of Moncler

 

By Marc Einsele