Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach
Mobile transformation must start in stores
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c4cdf411224e226a1b7062fb04e27a4d","s":"8c10b90be37f9a28"}