Mobile social purchases and rewards demystified
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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h494kUawp2YKTiNtDYxBkSwNXae4lmir6bTZBRtNIPUD2YHCrfvC1wkdRJNrUYWdFRtNEpN3IR9ug3I83J2aovz7ILy9ol1ErvncFJl70Nb1RJfKRS4MHMdut7fb5t2pdD5hCDknzBERWK5ZtIngIvwaCeGCurb4siUSkrf6SLF2pt7Tlak8op3UNGqI+6UWaqhkXUeGvizQlgSDjUIB0Y3ZM0ksfGsfWf+VTrANaSaARNOkDHoXQAkOJwf1St053odudRRD0hnz95DtXw81efp2wZx+xfwQpujFEQObY1QVApKKVavEff4pikzCuVu2muUxnN2wMXVJOA2o1WFNIUsGr39t6+F58jXVH55im4BaadN8i3C26UVfV0C3wYKBempo1iURE5SNjTKyXRgsqqAyRJaXmlBDcGp48UI5Mul9t\/FD5YyJ8eW+DugiG9M\/sAB73idPDRDXSDNa7TwVXGODfQo2BKdvay33b0WnS+2oAuMz2\/iCCqiEL+C8gP4SMvepUl5FHEHv6nG0jB5hPl\/5oVoYNT4T9rv9i0qqe0aeyf4scsYy1Ck0zKZWWAsyLVkLvtOUD3CA2lrZJGRp5v2UUVHdf1coRZXLFdzzWWo0vIR4P+l8Se8YCH16N7zufrNXpzC1zCoPZmSGkYS2N2F1ZGtuJz0tzelMlmI4WsOQC3BhGXrRmD+\/ph0ThaSsLmytualdWOD+gbCDm+Nvq5aDu5UTJC9\/U8wE2euKK37JauOoabWImciTAehP2xvcffnmK2nG2FZBBAZ\/XReoF\/CwQj\/wNOLBrILbrcX5MpPWoqwmv73cazhDiMGxoY1KhsjpTSjM26p6n72XWUke7H2idGKentcHokjnyqwnS62o1lEwKdVWOoBMHYfTGPfRLD79997LXW\/1XHkFBz3XBhYqW0LrEUpMRjVWVwLj5m1RYt3sDkWDib3I6byMVSRumFTCEMiLbnDycw1WDOFZA4ZBqLplfNa7SGmyHPsKlzztfcdU3qfgy59wKVHEoBV3Kxb08ft1BnOe0G0RQ+nEftZCmUYc5jPkvEeghYEch3m4Zi\/XcIPR+RcJQjtT98PngYamfnbMLw9bjy5lV2naMdrrSHCDilgdCVFAiqJq3T2afTnuLRYQC1uJly\/5qoTAoR+sYpha4I1wHnT+nuBpJ5kMb2Cno91lN5OOupUTkUC+bkkOE2o4lFt4sS+pitdjJvncsMGunxhGX9ha5\/ForLJUBqHpJXMi69u+6NDCAhza1UgXM4JkrMKVqluVcUeGGD519jaszDQPI4rKuYavIYazyumDfHBC3j+PJ2lveF+GKnsO2Mp7Wx5kh\/wCUsgYjfe\/9SeseAqMlhqQvNasJNDiMDEzaVEo939Fh5RlPv1mdty\/EOh\/yvm5fL\/qx0nUVpSRX\/twpYuuSVi+koPOyUO1v2zxUL7C8lqLUzjlFsDvZhjRKcO4wAJInOzymhuGYfzZLx7W9qAo\/Sqc3a80tgbCk2mA\/D9AXgruRpwcp8pPDkseJsGJsh+GecctVp5c5XSp0kEiJo7StyTUvXd747yDtOwveNM\/y2B0bvQS\/vGRrMJnXEdFZiJh0xrhGm1vLUWS1IayXPV\/Wm\/WjPRRMxbdQd9jQuPCFOiXM3iGTHEXsW7cBkHvKBn0Crv2wqz1GgADXE2QaQ2RKu0TfVNBXkzVIo\/HyWQKC6fzLFSQ6SQ3Z\/1QJd0iF8A33y5+y1tAWMnkybphhhOAmBkRFowtakmiI10k1OVBaxNElJA+aXdZdy\/f1bpZpuIot4FjyxYurep3HwPg\/J41Pwp2jGxdYW+0RICF93nAOfYs8ERJa0j8EAUtC51rW9PbHKNRsXphbXjuAWDkamk\/cGS0PeEsxnz+GxIXiBh5lYV2043aWgqcOMVzmfGop0KRsL+AV8sSvj0kiA9wpUzhONZRreVe7vrq1cWWyewjKAt85N0cA42S+0Cb6r6\/PlanuJaEDTSEgSOTnp3h7ooMyC1eK9sFW\/GGUcKcnFfVJKTL7kDLYq7Why1i94lBiM2Fjkoio\/48B9oadghZULHcDSfrhrFaKDbDElcqzLn7m6JF6jxIkbl7JFta7p3TutcHdABhTilyK2fOra+iDHvIPUQX9sWph2sNcyOjUjCUKCwP8QwXe6eXmdGIFQfT56wvh+NZephzjl8Y8aRQCqIsniF32xhT9BntKAX5Wkf5tqfH7fc4jqmgVDfHPuE+NNyRN9MirldRWp6fAUYPXp8+YXrzbq\/UybJG8lXKmIBohdnAXSrZahBQXMX3sqkFj+6aumOFouk2qIoZcZzjgAykN92syycs8yBK82KOlY7TpNgImq8kzsmUYeoFIRhdaZokAztGjgl\/MILG9a6r0WCY7GUp+IgY8n5sjwN+veLk0mpl+Px7K0nQbD88UReHXerc+ku3sp3vQZoLjdS6Ve16EiJKgLvYy9F5nHEPVKhqFpy8tYjt72CWtaWzYndJp+hN0bIx5NAuYQNfcuHvhG0GUnbh2VKEfoSKstT+vDnbQxMWpEUhRWSitVvUmBQzrJVW3AzJV7kjKKUJ6meSlum7aF2lQOBGBmYspISA44mcX8cwMN+sKIDd6nV6FJcKSyunYkHfPedFzOLKqDZMM+WamnjzHSpQ5hm+sz82MrIiTkemfJW2aDhtL+1p95firK5BrYLfferpDJlAxh+JkNynDYuRSr8vZEIzCatpEfl9l8RMTnAHOvxxlOECI2Etj6SQ69EMKh7\/oS7fdI1Yu7oxU9+6gBYMY\/kPQNSD59a18akQRP6NuYbbt++r5XEib3KnbH1CAZ\/EktFz6w4W7NtCC\/ecHBmjcsEosAiGmvHcMgv6znP3Ntt6bSPgtx8KEDiEY\/gXcJGKs+Z8R+1eUIKyPMPZkjb9V1mBRYffFRU27qt\/NXIKbxErzSLQHtCk79vrwS0+FUlYLyeT5WcCNhYZAhfgQDXjs1SOWa7DEtdGd4001N44htk+wFh+lNelVcq57e+1ue+NGsah2YEi0rRT7zGJ+LBU4tuerpdibzz1Sy1JfClBXNCuxLR4BtQFeMhlvLux13qDnn6aUqKSHbd0SBoM3WETikKzbqzx+rIr5ZQXnzcI\/LSOK\/YKlZyCdBhxQwZhmJPh\/RhjFF00hR+SvMZKHCQM8\/KWTxAhRZig1VIssudS4IJ1RGtpMkQzE2Yg+eILt00won+DEXNzcDXj7\/4+b7JLfO7egJwloqzvNSjupaTWz0jBOzPRBNiYhv0vc6CcwhUqnaZ9icJLdEypI6pOu1WIJFlIIjw8Z2N9VJ0MW4GlwR+i2Tp94JmUMC9klvDlO4YffsOdOPpt+SdZ+WrHSaGynovypGLFRAbw+5kHg6qA6PQ1hTxw4njTy4uaDHC1Tj44ZoW\/U4PWUhOmfSV86VCGpn4nsNPEBvxF4gRf1dIQf1qVaOYV93C+0RVqXR9wSwRAEL3kuSkryATbE6BIVvaMsVSRP9bbnYbSbzFsh6qr7wnhTcriTDJGc1d60mNXOMeHT6RBqrN8IIROTgvVqHzczKMo6fRZRW0fW\/j5MgOSd41QQClvb9m4wqjeCXX+9SN+SGYfovMmlAFkrd8pB6I48O5HZJ8MPjaON39DY988hFaREl1CavqkfBhJj+NR5FM65Hoxftlw\/OI7XV0RFAwGOFTPDMA5mdv9Ckke3mzzwYG4llgZa4Gw34Vl7RBdZgBhRsKVlh8SRXHcVFM3LKWcjg6BGZcCTzedqi8MHrb9lFAgB0qkKEfpZeG3Zribw8gl7r7+v1wJnV\/x6PWY2zKtf\/G\/APsLniTNuxQcI11EbbSHsjUuH1wKj0rfsfGFKIT\/hRXiAI0NyI9HpPoXLW1nh1ToTERz9Oe951vXCh4JY0oy2814helg2E\/tRyH286FKuk41k1Yrbi35LEmCrkfKkgB2KVj+lLhueuT0iQmtxbQYYqV9\/IPHRSjeDrSbMOdg795n\/LpU26CavELudLVramZ4pmGcOM3uD7nbEcwInzOlZITOi9j3A\/+IB3xsAqxh0YvAhIZ0sfZA2O7+Nua3tdEbhyLWMVD4BaR0J6cy\/41cLOcYoPFdjTB+j3m1fMqkceHWYA2nP7n2Cf2g255xY7ChjWSgRVUi1X2LlqC3neyO\/pcbLO\/jWCIzg1+i0EENoqpJ4g\/ro0DPM1IAey7rABpVnu\/FRfTNG0FT\/uVuON7vVnMkqXiw7eTxqL36Rct7Jzitz4Rr7x2yXiUMpjrJ8BCjIeUFc\/zNEyhn\/Mdmd\/eeUwkjromTco\/y8sH4ZEVdTd6ha2s2TyKkcOdvzdENR7EcMBFDAenW099BzodtxgplS11BLO1cngAWj\/tDXJFD4EvCb80aAI6eu0YlKyODk0hUJScxCFdgGHbLv4XS\/gw\/cHZTFnLiOe0LhbXIf+HMClnJkPhSqroJ\/SMU6L5PvspvhxIVtVJvq5gkkCZDVvMOdOAsgWBu4t0PtNeAc+lhC8EEOGbh0gJLNDjgG6WFjPy0owwppY+95frf+GafR2kx4f41opzwosZZ0\/TAPFb3ALIcI\/t9t1nuS8Uh48DDQ9vXLetNnUWLLeodLbyk3bYRC8N\/0GplAfvPJojchK5tsH70JGn8hPs4uv2gJ46WSBl+7xsKg6uHLt9CWZcb1QMm2Kwi6OQ9WvkkQAA5KSI6i\/8EZS2KVlYkzEXuFtS1zx+8Mc\/xIvL6GiOp2a6zTJazBZz8Y5Vz9T1OrdJtI5HaNksDVgDbwpnwH3+nDm+zUbx1+Ma93\/OeqNDpmsqsZfJyfO0YUHotcTt5y60XN4sSqHMsIB0XXK6Cu8ShtLho7MjJ9Q+OtSr5NqplzcKJdJFX9o8QbuKUf9o+2hH6pSZuVQifDoFOC5ZT2wCy0Ex7TSMahsIUZqjMTgB7cVP8FrQRzlO+D2Tm9MLnNQdj3VL532U5dOn1m1EFgo2iqjtHMRzikqDXIPg9hQHmWRet\/qYKL521bwGRVdjmyzgLMJpX+Fc1QSJUbDFgqQbpWIEkNlsz4mGDssdbibYCdCSKD\/L7RuZ+VQZYb3gHHJ5+6HcGA3klx5Hq\/uvM2l0lNt1zbMEJmmI\/C9shnsSkq0aSqot0MVpw0e1eCfpHr\/6Ihjx8NC0xE+vVh+zVkl4Zf+3B9Tm+D11yj734I3J54+GJN1iJ5xu3nQhsFWtpKlHuSenvw\/+oVuwBW2HtmCthIzuxL4bTRXvNG6uMGaSTBwzOQ2YF8yXJ8EuAqFc7aQMzUGwVqCrHCd\/6+afNevwdnT8P97z\/OzUmLF1\/AM8bUT\/8\/lBCjOl3NITI7f3+RG+uL2l0+Cz7kaIO6UbxWUV47jupYBDcgroNVcW7nzGfsyFFAe8fjbd3YADGfEOCfEzvHMlA5GkDvgwANJXlZ+I8gw\/Ki2DkCDMDoq0uu4SFWdZiW8x9QunL9+La9LiK0z\/BIZ0c3Hw8frsfo8nbxmOIN+JSrmMHUFZn2PTRb9fmleC+DY2U8kk6Lm5rpXuL+fu7JCtiYhIzTcS9VUkmZBtQ6p\/18DKwpLHkVvIcMo3cJzFmmHLgy9fqDv\/Ai0ZgllnCtkgIxsHPUngApeV6Lsb33bPS+jkXNnQTolA1jbSBBESkk91H4Jld1Ch2lUFzuRqX0Hpo9pj1ZMznBdl38zINgvB5uXyExmpv8+jNyxXQgfCN8KojHYiifxZlTt8P1KVKcn577+t+6adkj1IdnIYvYVD+ceMoOg\/rEE1nWB4TEOtvH2JItQeOTfTDwjsmHJz8A0wp4Pxbw6RWutzRrfrAECl5X+Tay2Eu7PAh+284xbvmG84HH7CpboHZbehdYhTW\/8mi5T0ZiKOQYu8mDVkxSg2bnkrj4yqugFU18bnLMQlV5+OKPx9K4Ji0Ui\/VycVryRRWh52xYpTvdCFs39I3ge9mU8AYw0hK\/gL8I+YhQdM4Iei0aOvmplbhNjslgPBezoJsleHLyHLoz8vtdX39AVe9Sct3QRg6yf7z7+F82UlnRGQNQFH6gD5h0d9MEByOhWABrGXUDlgZoZMyL0QpBQhxee0l6tvW7dx7zFA20dZdopIRCjxQj0cADmw1NgyG4sPRWtsthKuy7HJAdplciMfVYhS6dwp84925HjWepHA8yI2daEpKzt6tji0sWwARyWf2qqFVDqdnyZy6OF5DjZ9w9WaduJhw\/6NLztT+pt989Y1uHTpyCALT1G2Qns4aie01nqtgbEpLvpG8+Mvo4LSrBCs6XJOWX6VbKYZ2WFnYcoqXZQjzaSrjENJHRLR302n+HLfIccMYOByDxVc8X9ZYsVU1TdexR7BShL6GDrfrH3KV\/IDirfaz\/kseU8TujHhCj\/JOFojgL\/JjGTjKNbDusdjXjfBA0HFE6zxY\/4GR95azcPr8yQZYgspjyWHff\/bmtEygSFnR9+AnK3Pnl0ffirvVOkomH5HAn6giWF8cKxQa8P2BKxYyhcEF302OF0U82xBj5\/dfC6rrYREkyBAb+KN0osbsoN0Ru3L4Vt85l9bYaVx0fET+glpLMxZ8bSGA4vpDGuSup4Dw\/DCYl+NVKdKYldTAwm+0szygKZtxceH5\/GyYWSJ2S8n6S\/kgXu+zlLBe7WDzd2dJlwIUMgzrn3264q5m0dZ5kXvi4yplKO7dJqtJb6YUusmcbec+4YKIfaKNaC+XKZzTJ9dIJc9odILPAv4YEVKOEw9dch7wUnAdz8tCmQQLARYle+UhZ01EjFGlq1mi+u0IP12r2mAhRe9WPmfZ2QsBo4Fkn4CLYbRNGejdGHxNOCXox8wL0dh4kJB6W\/BnR6\/CRj+tqLurl8+WGKoe1ZJD9ZvhBgRG715uBmlvAy1lkZCPzIpksJtXikUAc3dNhlA+lrMolItFM8U\/MuJyNyyVcA9ClcnPwwbdyNZPSHQAz7Yb2R2zENiyrZHc766isSFpI1RgcRQyrG6xsoHlqAvABOccRTdMSWms+QWBgIlF8gv8vYbqYie1xEnClOZtkqQoGa9mi47egnTSvfz17jAxSM4ownnIZ621myQ7m8hIQU6uDX02IRWpX0rf4OYWIoMebpnKGHT8g134ahfH4hlvHNSN3eLo3GM\/sBxh+XzGyM7\/1J8J2PuSBLIu8CNwOgRN0+CNqQyRKu4xut\/8HXry8XENkEIrfxuEOpg+trOezGiTroZ9GluUgUM1gJRoQKqGGlEsRZwe0fswCHmAYwthVsha\/A5mTRvz5mSxXWB8iiwTCYliKyOHzkW9A4OIYClncPx9waTvpjUfwtM0NhcoZAW2nWAzDhXugQAJ1vGgFB+1VDPnC1qntyV9HbkQ3P3faXxa1HMAfyW\/aLU\/zJgC1kddgLP6XDwqYx+nfQmCbUnsSYj9vj95fjEB3UGkHqAsChnWVlSnOaqTGTB9GdrymoTGyIzoVdcLDrhF\/OZkkfmGA3\/xVHD1M2gho2hRvFryf0PihdNDTd0Me1Xh18uzyRugdJCFp1ewx3ISv6p4vczr8uBC0ec2xV4Mcshr7MmM9ro3RZ51LlR13w9VxecLf9IPF1m+8WWjK0i46DN0TKN2U5ZLPD4SmSvui1fVcocZZjVuyUQmVHzj0wstJ7lRa9tQqOzZQcJ4\/87z9IGAI7gy4bnKkCaUPA4NDIfPMH+AHlswqsWJ5Eu8fn6sLltS\/K0yLKFmYcZMoS+nbngm8hY7H0XH\/bg0Fhuf6J03pNa\/sY22WsvJlb9XdSRlqeqAxO2OHMaascSRXkrfjBzorFJ6pW4uiiT6uG6nwl6WrSCRz7x9i6i7N5eDqfh5gz6bh4NxNqYN+osT5KY2whgjD2gOM2p4r0rhKsmbB5yXjja1sRUBVw9wcHqIrSLBMkApyNE+jJegKdrppco8L2nO2Ewh\/7WvTlA4j7nm8M4VrpqIQRZmi7ZTThGD6krIxEtq5Hxi89zUleLR7LrseBm2KNruPYY1qQKte7oqI0SamIJuJqHYiFG1donOgyKsZGRKp2+6Dywut7\/nSOAUEDvPP+2VXNywwMerz46c9YV4PQlLkG1Uhzh5DlMj06H57NxTFpwY5pV\/uIOF32UBi0xxAXj2czBsCW7lIHgJBcwUD9jp5MZs05WxwR7KPPeBnEd1hwYYSihkEElwqpsdgWYB9TGOvrOvnXFW2UifNoqFcixUmi27x2ikdqLQhyYEnp9m4MjvXfhsVG78JJ54Rsm75OfEDvATJznRgZZ6uhWFLjz8BYehGk2yfb4uCh3uI4h2t\/c3\/87ojh3ElJ\/a6fqWLtrZYRrEG0zjidWm1vogac7FicXidfWeepaQStsr3dyIVUF\/VJXJtUxYqiUoXMBO6jCNHWdwEZLh62z3CNZxpKALV7hRpdhT4WdOfx50WlNzk8a7OxB2tm335aIW5a8goqX0MBWha7\/IdzWeSfgffgTVW8+fYnf6tL\/Weg\/b7SgLNKyHLXEDyQlabAZLVpGZEDGIZpqo+Jnodr10+2Ai4+FaNRO6WuZzTlXzRM4yw4tE+Sf0U1AWhob+EgJy4kECXcTToyZu8AKNiJvHXPfo2j7xn6nzwdpzXwyTchlD92yNPnIw5pSKC0gr3sysaWTrNI4TCaBxnXMHQzwliv9fVHdy1+XtY5HwT1wPRnnocFpXhWy0KVJTadRtnHGrrukzUYRsp1mSshG1zb\/4Ua4uNkYH0WQPGyUl5Uv+Nb2iG690jGRHfy6oN\/BqCbCa41QuCB7HZ5E6KtatyOBcaIu0xvxAOWXlUG7wW7WjqD9LAiMGQhTe4N1JdREa9oXtPVRCxmoutIKBT0kuNgU+ozynnpHp4oVnWP+BUaaKhl7VPh7NsFg3Wer+IG+c0YstgtDS2JIIQsTO0bJIUtaVcV0\/U+aEJ0gI8mj+CduAiyVvS\/qBC7EKz0koMcnINqnzPL4h\/CjlKeLAWcxGFTJE0mmUDWyRk8kiQrG13euEoDMC\/MGPrlDPx2QubJsT2Q0dxy1bXk2MkAKxpUz6rH5UezagS6wJikmCrpeWJvMuJA5voWikncxggPfzJKOCjwhho+X7kR4SrdGziE9ploM0uQDqgIGZGrJXzNT3XcEXUwG2lcOTOJI\/Lu5iq\/Iw+WLAbmtr11ieLXqMch6hz7bpHgvuhSUsM8D1vk2s7L9d+yao7\/4Pcs\/BK+a3qf1FtXz4yTvjMaSre6CVYULZTTknIyl4tLrudjP7m79NnHgg++e95R6IfEXSBn5ezVGr8UzpSQv7lTU07\/DPp2KWlDbMNn25\/03igXmAZzMDLn5ZRXmfKV7ZFdgcuR4Wwvq6EoOhbzOR2mGb49\/ktrEigVIJQv8H0BPIvPJaZJTo0wPaZ8SJV\/6WtLooO9DLHWEhToeKsiiw6YwaxLPfeGzMKsnpASF+q8vHQkcQURK35PYQnPHYOGbKrv\/wov\/yjX\/gIASw1nAbwtkr9rDoMsWIeQ3BL1+pSjmMEohmTN5+mG94Z33g8Y62WJb9L\/ulHdBven+3KnoF96XuHeIiKQZtQMXYSzNtAg1X\/Kb\/FG83hKN1vXvtWcQmR87AoFr4mTo+7nhqQroGA53USSCNBlIgm5WqKXI7I9VAH38n3Nrs0lDA0HnXkgyd6ler2eY1sK\/U9T2FbhYBqoHCQfxpbesU\/6QXo064G+qd6Ef7rH7VM+iDNb0veiU1muLL+n57q8fq6MWmJe6tGoLlTs4cVonu7brTOztDP1y2E\/x9kV1GbbJXBtKTAXG+RfG3k9V6p63zqvkzvIWjyxR06Pnddz9gw4CfsYOjshESIco01a7FgxCObgZbyaZaBJV3Rz5UxWOwLnV0q7vCGG8QVHVbRLDvuepD3hawwF\/ta2L6Kr\/a+dWty4SordDEyEsSXDcyzJsD2orekBo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