Mobile selling solutions: Four steps to measuring ROI
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"IawqhxIpWSHM8eUefder7HyN23yCxpg5c7yoDICnS8+kab9u2jTPa73FOiLomkPWrr0i6\/XgmrePhyfAvQpm6Um1G1846TkZVlgMR5jDgsHIBR2cD8XzxoqZkNeV9gS1v3PPDU+9rUWJUgC59eIAauiKxK97UcAuNOFeZI92kHSWWNWWf8XBmuewKaXTf810w23cnShDuex6pIFGLQMVnvRhSLpxCx6NJjSEOZn8Wh4qCqPIVZZmesyGPpojOFikjM5PWxqJpMu0u85Li\/yS52VhbcuRno\/Ar1ybqNQNs34DLmW42R\/PDVBml7SvY07iGwcy\/jlTIGoVWKotcFW+pzUMgHNAmn6SUcCjqSYA6\/Uc0u71noNjeTvG4WUNWIS1NMyNcI4url6h0iBMlPgut+VFjR2W8RYcq0d+bGiRb\/GFcswb4NrFd42Qx\/nMtugJk4M7NuHAIpF893ymiXqyVeLFqa6T01Dil3Ofytq1QWwDVGJPOVfJjQdtGT3e5PFg4\/EOh3BbmpWN9U9NNUbb2GeX6Ap5feOfhjx\/o3diatJJdkLJnWZMTtJi1VGNubygoOoZmeDd+mDmuAdIh439E81PA7foVlLnV2DExoEuQtO9jKkjXhOUsyObi2OuFYpH0+uk6gWBkBBPDNSaBUIw2PH0bfdq18T1wFQsForwWWo4pkZ45N93HmNNr2qRrydhdfajQ6vjE9EUorpnWk0jMRj5fpdIxJ+\/cL8bnxAeqIbIBPrqvewl8m5cSwsDVV12sLGAK5KqJsY4zoJuOmxGNS9CA0ock8KHqAG669Cdb8Oee5GuLJF\/wWHjhIRbAVMKf2suAehkYK7bowdHn7LoDMGXq3+05wky+Y5ePfXgjQ\/Tz67fYLAWb\/aJ1mfgDCtF5pYxWFWCBW6h35qXNcOADelnJ5+SPml1u+7D7EDt8lEOzx+\/PQ74Adv6FkvLr+YjY4NqAsz30HBVKW9ydZf\/0XQ2iTzgBTq4xYRFkKhw45DQNbWkF2c\/gN5iP+80aqA2iurjpLWvDYFxg5Zh6YEf8lo518zC\/T\/babddiJuHaFactovYHfRaF4RT+bZcnu\/GXRSx7xI8v+3y9ySu5EvnIoni73MDL4q17snghGqL6jqh5ycTufLlMIKA6UXf0jFdS4dFQYuPSacEWnVkvoEGtEi7PPQ0VD+0ywR87qdWkOqaRqWgH6DkARwt1CSPgEl7Gn4WxzvTl9d7V\/dDVjFhdnJ576AdK75RpTugeaBlaD\/olIzQF9\/v5C8GwJVawDNzEGF0M+bosev5kudaFa4M4OiGmdumy5HAnnH4llD6atJp\/oeNKW9R2wS2ZAgOe+dsIKlftsoSBekOGtBWIqMx5liG+Jw82zPbKLvnRyFksq+XOCj3xnW9giF31UYUL\/4nWa5aWkc\/DzZt7WmR0Lt02reI\/qpZtaW4sesuyrBaPf1Thr00cvM2QUc5KULxBeylxe3vE2YfOztd\/VYzhWpy9V\/eFCa7n7FLmjjJXT8Hj3msGKOyiGhnyWWttMsY8gn2QasW3pNrfzwsq\/Y6OBcTtE77QtBRZSYODbXs19l3BDXwR939He1ZLHfXxLt+B+g4YW9lH9KgtuvKyNl1ghcw4X9\/Xitl+QQcQeJ6HcGjDgxqElKqayaGTtfeL4HznpG7Swp7j7pJNrfwlZ9b3rCS4CX7MNYZjnlIPMYzRvT44S0SmwlwDsRP5KA\/29C\/0C+YL0HYcNk+MO8h7R3y0QL9lNqEjMlFGbuSoZ9pUcC3p1+8PhSRaHVr649Ub6vQV3Sdyzu4ceFImnV6AhqXo35JXuCG++0zzB1M3iRCmcWxoi7nI9WRRud+zcOst0GirAlMW9\/ksVpF6CMJW88poMhqgUVl4OAn3PoT+jszpHP1Y48O1kPkUb6InJLWGpR\/h6f4UGIhCqD7CccS8tfrwLRmAn7X5PYs1kbXPxEaSoqxWVeDiEtRA18jBmUhUh1+wbysa89zR\/dExTH+UBdOZJ\/0hxuSe1rwTGoGIQTRwzSoipurQHjXvY3vJbbxiF7WUwbxVU0nM35V5GXt9Tj4vDnuukGgVe2yl\/lCz5UUcIua0S\/y2Mu0fUCGoFH3UqmeSTLhGkCdB\/CccrMdWlsdD7S6sgh8+gnpRbg\/XKxD\/VZ89+r9RjEWaA6Edagth+3UK9mFIZuAbL6HFv\/qu6pAOnKgo5q6s2DJRNC+iGy+M3ChGFIt7wpuYHWsCeYvskELSboTtKq4CuZDa8A+NEKuTfhiPQ1Pi8IfZqgCr+dnsruWLj9wXCxHBd\/luqqx8gi716VrcsagurRUalZPKaE0F9LekOlilakDky57RH1+Kn2+GXdOAtEP8DyW0MNlewTc++Gkc3AK8gJmfygXP7b4bjnMNODsdUYHLMGy42SAY6yIiI8fyUFSD4AFeJJmUAgm9B7NqpkE067mt\/bLuoa\/n59tg37Mn1Yxf14fvEg83eMtWBdhMpft8MOCIgqDwe4jXDdzHrW52sbiEJHmEvsRi2t9hXxolQYBocArFS4GztT1LtTUvp2tN6SXESUbVXPkl5uYCP6BwEBnj\/HViZtzAYxm2+OiLalztAxTOa+R44hOwOLw6Dm5NuKk6VEdaLPOTOyq435\/8eiBSVWC1tvFtdEvzm+aO0yhZGwuQVo44dI+kiDvzGMW5PHfAONyU++0uLLrOz8uYiiZtDyb4kWC0DljJGJjgP90VDvQ+mKc0oTnsDGJpCaz40RiYHFc6PxGocggMIeLyteizqaz2mVjT8RorxhdX0IfzkuUDlS73Os\/lVPTJG8D5jM9xIJq8XpBfH5lWKij\/5iTpW8YbhfYWSoPwBwx3j9hThNU\/vTBwF5CfbV8XOkECuUSWSL25gQQSWSUDddqbq+J5EBj1oJ5UwSGNAXj85bzOIrbZOnBSBitwo43GQhzl+hCLrMqX\/nWPL2YcwO24HR8BmMPYaEEDkHVFja89w28qDav9IX6M5UfWSxsHqKA1UQtAetOeV\/EBq9+pHAGPMymfPrvArz4WsxneFpF1jdl8CLxKZWyTcrJPtF73stwmrOaDkTwxr6LQuM4pumEvuPAU8LnjQVqe9Y0doHRcCp8XhRJlbgTgOwIR1PXBDR65IClcbDVDvwplYMJFJvAREBMwgkKoF2j1D0Zip\/uXZT8LKbtUx8V3eju5cN78MQLHwGlQoiednsXub1YSZ0C8+skSwxiCQuDJ7MAzQNUd9WvtIsywUhHyXDqnGBzTKqhJQlEKQJvdhIZMn6DhDhftGvVYhEbpFZIjVqR4owDoQBTc6d3FfAfdpql3JkNSUlm\/IOGnIreNvZlHcgs\/H\/fymU\/4JLSQMUS\/Gp+oZ\/Wf7Tl2UHk5NFBaSsmYoF8fOoIGqDTXzpyoX3HYLB7omRQcw7gmeOL8QfudcCcpj0wlHPtlFZgK4\/Ztf06Qmer1YtSG4d6mnYMCOndSdZyyTI8jtB3YUfKgLSGMLqSfVAmSaU9MCNRxfjzIee+NnoXZGyF6b4TMya9l0\/nv\/YmNG3\/70s0dhD255rMvITFu0q04xsp4RgzqA7\/wCuuptrODtA+yjNTSI81tPqAS6F2Lmd8kjOgPtKJfO9V8jLNgG0b3aRyLmFscWoLlOZnp24wmeqRAlb15UFQrzQTjXVpKIG\/iG7zookFPyqutZZAgY31LNP35jsra+0hzQatn1b2yKdE9ZG0Jky+ctHKwwq1tPxRiiom8C3mBq15VsnOlpbfP5RFE0MyYsspn2djhezCxXbP7hJm2ZBZ9KULxNfuaXjz481FTsRZPawPVm2AYXb5KjET9Tv72Gsgj1QSwnBHSNYiXEJj7\/0dvh\/trUwUwfTBztUwWst0eR24IdFXUAIwcwJ7JXH\/ysrq5cjAor\/J3nh6gpf860vPQmuwVwKKyg\/Pkqjsf14g7XGWH8GOkbClKNcy11PXEoGQqzO5NxB4Xcw5nwSLI5suXqsm\/zj0USqITqifqvoTk76XjSn1FAZpd7\/ZV4bZtPSXLRVNa+p2\/Q1diEWuqChd3Ib1g3IiUXmI7yMaFOjtLtuoIwrnDf6es6qMlHs6Sih3V3su0Ns6Ae2OKY74x06Apuoa4neyeCSuLPNJud6OpOmOrNgLrIGFT+XJjB9Pk1W+EEDO7t2XUcLQqESHOIsM0+SNaECsuVGFkTxdnzhi106QkCai2b4rFKGDiELl1kRj3vm4XdAICj1mXq2XhTrMi6JOW3MbKF2GVP2x3pFC\/8LXZPWlIoRiB039D56vyXNTGuQdKdpazrwWzhDvmhjrfn9h+sC3lKFmBvYx0ArzGzDizmp21ACJqAzE6ZhCyNBKNCskgRgu8m9pY5YWE76fL3zoYIBZtNhZ4n945LPJzp1leAoJaRxLd1hGA3HjBtv+\/637MJ33Uie1PHH\/+Tkb+olPTQ9ixFjckF\/kXeQPTnlmfpCW5Pq3iMsNfX+koxsOKs\/CPo7+qKhWhkr1AUeKpRGkuZYDt\/0znZ+UOb1MYezD9q9TOXGB\/gOiZcxbXJMMdd4e03iAEKH0vf1otc7nID\/XR\/z6zttpNEhte1e06kar1jsOGm1uwchpw0NzmPlE7MxZRpP+n7RNwXzrB5+vYZqIXw3Ug\/bSleFzbXX7Eg4gqhSGsAL5lPDT1u8BuRGh0N6rWiTS+CnKCqdRM\/sVGlGt5pHm8088Rgg9LGWgLm\/jPnoLa8M2HuBhJmYxZms9kwzMxsx4mGD+rxOLlaIKJ3iv53Yh64VsiyA9cg2GIuSyQfH0jIGXc42+KbFJ3EUROGlnxrpEKjMi4nc+sWEJW3wnN+t\/D1h+A0uyJbZi60pENCSA1FNc3i4Z6lqhgE7TFEiRyywuvXHQY4RfhbHtwX6C1iAf32Dit6jp3G36AF+OZ+a0jBQOnI5Po8TWGdF1519n+9UsKRUQWaylYPaIPgPRmklFv+DEd4wM9EU\/4YVWVPr2pvdf3vzcZ0TQxNja8dKtEnJffZdaPgavzmcfDfSog+f04cv5bCZLxL0k7DKfCrXb5tC1BcE8GHltNn8piHFaVtI9k8OXn+4kvUlxl350khh3l02RsRQXrc4T41xTlA2I84254aQmwBFR\/sAbgGJZAzsueAKaju8FJX4d3CdxctT73BpAFf3XL1896mcfJz5WwBkbK3RMvDm66j6flEWB2L9UhBUpiveeIjxYWoyTO8\/IFMYF\/YEpDjMqArCOYAU1mAM8UnuuAfapmBQTyTNLbjH0K4Oz+cnlkwbYKTmXvQ0ZOsjbg5qXt6G8zH9R\/I3kMIUAG16yKB\/lPITKoqOYSUihjTTW+bnMH5rz7FsvyZmncZwMzOus7S3DKub2wwkODDe9EgS2Kbao\/oITDBAUY91v9eOr31QfaQNyq+jz6re4j+hacsu0PO\/XExaafsJ7N0y7Qf2UY5qiPPN\/xDPzZZXK2z1g6OxxNc\/HtBQ5yNGmkOrWHTfC9K5WLUknXGQzYUBirTij+4OjuAgcgSOdyKtkFBD\/7WkwlrRggMXQoEOlgmOicAxfUEnugUvEchy7\/jp7wcjbZWaOclyi9n7hyHEzmQZLSEbnoXjq\/XRDHrtzmKsCgK\/1W81KveFFckkAphVy4hHhNkviM7SNzCsVEAyDxPJjS9N6OBj8n2XK7pyJ11H+fjHeIVcf2L3zhuw2hNunVbKnijDCrP7RflXpwC8VRT75pU0ilAIkdLUm+B3i81n+5KefzwUGDhrt6iGHV\/6J177eufA9qmVr7ivQQLQb858wWrhd9DoP5\/eo+iOZQt2\/KJ4Fr0q\/bAqrhTylx08XNnbx2XdHK4nlrh7oktObiSYAXQ2ycjzED4KfS1nowN0d2+eeqGq+fZBK2zdfa3OqoR3Js8yZsdKWpYUBKrkXZDl6JlLqCAAJpXD9ash6qJXBTsFHOjjhsb64G42mmUKK9wxeq0P\/fqZDBwxRK5RhQGMZOisIBu7paNo1ySPC4DbI8d8e98sOSqDjAtaiILqdPmb1ShCxkf86OUy++zvrOXCgN42iOz5EArPfyqqgy1PIzkEDqi0M54fL5CNti3VTdsc2Y3EMs5+jOz\/L0O1b7fdmLPiTeIOWjPVvzY\/QQqD8mtWsXoovSIg5zZLpz5lehZqMTtEoFHVJI2xo5OP8qjTRylUc3aMzBMjZ8Unewl6x3HE9212Ko5\/TC9Bxt4D+HKnvimo+GQLIdX+VJTvRIC\/u2ohCg1MrXAx\/yst9cSdZSkgdLeYAM\/VprELiyAAuFHc\/RhhqmarnsvYlhA\/YFVIuO7cdV9EbeOYWeLvBi5yFpHo96pFM3Pg3RUx23Qit5uVxVV0f\/hNEb0OUpdLED4\/v524AQKVYIWgFCz4lgLEgHuNasl3aqHtusZv4fnc+lZeM6TKlYzANpZ726b27ygzhZ7+HZ7lNq5aHmNFUPDDHslo5Fu0EZIy+3csMxH7psbHvuh4f5e6obyTMjvYZCD\/wQ3K3n9gLdZk36dEPUnkkLz8I5IaMY6amccFYt0YuIobc0DU4FGUvH4GZUzAQBAUEQV2XBAITB\/DnaIDZc\/hLZ3h5L3SkBpTqA+jSpuEnVLJZevgO2K6+sS4SdZCZ+SrOx+UXZMhZvNsw+Vz+Gy+yxjreYSRhoLeLgwA7zGcGhSjjgNpYlyyYJzlCc6uPo2pzvJapG2tUrn0OKSTOaLfvKWcHg2HRv8HOv4JeeGrWAForzDbLB+gpCAz0GMx\/fuL0hm\/gQ1vUx2Fpbp4S1RCw8nSjO4epWbsFe7pVvbXFfQaFfaeAjkGWYVngy4VoQxXIDOmSMjCk8DNBdpM1IRMBsGXhrkSC8VIKHyX4Eq4OBzNgqoZjgI\/CHgfH2wRH9MuQtzjAM\/3WmN+co9S8dv0OCOt1zOdL5+9YLaTDE+zNJwpGFCTZWdZmmYEkvtI3hEZvKWND3WjuwDCyCMgRV7GRdiRQtQpVjq4bhhsPh4vcwD+zS8JMUXSArdK5434WdQZP4OvsM44pFVBbg7w4tTokSheh9FHNYuTAkeP4O1DBEu8dHI+OEGkJl2anInLy9QLVTcF4Z5HVZ2NiM9JiNLRod\/IiqHxo1Tizgs+xtvk7jh8Cuo1KaGKjyGVw4CPWXAfMkPFNPkAOPqcwQb92O\/KBxn2QNeWixkOT2aJZTo9bGC\/oRdJM8MRSaU1LninfUWx+EXSTPGIlDRHX5dNAI1a7ULeDdvKs83ffv97e7PJmEzUWkfPB\/Bnra3hy5rGwv39yKO0SI3xgDv01MLLclJBDHoiQ6soDpZE9Bzyi7ipT4+iurRyNV5vWHAvfAXBoVWVwYlbD2beXkcrVwfxx4VtDKoDkuLEIoMQMry5qI0GBgt7tEGdBu3NSy9eQsVKahqvsp67I3ViVryKRBC3FIp04w4QibIJ+LV24IKWM4vRAgVeRgE7syvNO5UHWBT8VjAbMiSKHAiEbB7kqN5gmwT9fo7ZRgCpJNDzMIIwqac0nJxjEuxXYJ4lKkHCaUBGufCT9VmMXdhKL8XYzCrvjCjkw9\/3\/pnymt5dXAHBnpxpvA+pSgznmPYv8F8tH4D0U\/VTcFOI04QgGVk+BzniQgPa5imNdH\/nBbAQMKBG0W3M22ZniXZ\/Rnmtc2MoJmTd0ESdFk3WxA8myfh8q2ATonbZUa31hHTmWrYUUI2pOCK39lZomf5B7iJZxt4f\/jUKuBoNrcDk\/vZ4BDO+pWLnns4w1nTeC\/h2vaGO3xBgnPE7\/czTJVZyHxLqJJIeZugGC\/EX+eTAe7K1b+XJ1+QzNjbD81mzjryXk48R\/B5+shjIWYKEV7TiybdfqcrwYhrEMSCaSUp1pfXZQUilNHTkUf4qzsLNkWSpJo9\/0iCPlcM8RGi7NoZF5hTViZW1qTFxvO79OlRiaXthF4YJ\/l\/eN1LuhgQMsWEk8gdh7PZI9vJs4iAC8mk5lVfef+HJSnLUYZnDz7UnAhOzmaP6MTwypLgI63ym2JwGHxAPtNaEJGSBe1taNpccYSDVo2sbEIJP6KNrJBIJwXDflVbuSTFjU+pMhVZ7J+HrMysHxBJjAK2hkDAzHa0Ew8RwKrHxOqftSXoKd2H5fEjFn5WDS82E4plGWqg1JyumlWz1E85e5x+fgRCtZv5aVykzLDbIx8O+dOaNBzbuj6EqCnRy2+I50IlgQorAU2ScE5vLqwNFck4ZnWuJEogtXSVlqldqTCQ2iAZhE+dsvzFOEM+kWPOekzlcBbfp3rcJLPflb2QW5CvgPD0gwNsL2S23WYjdUxkGL\/qjF6kvnzrNOxpttCck4Pmt7GKgy5oyyLWM4hUa2zhlg7+JOntNeO6sTFuh71aJpXv4hD4gFHYzz1hE+Jsc\/hdh0oLzItkmv3a017EjXTKZe9SlXgCLC9aJL5nQIJQ+SI6mcd8NSRjC0V1AXDABkeufJJHawnlttB+X4F3JQjBva94BsS51dj+Cbz7hAKChrWEGIsbNNb3ZGH79xfWSYnWQMs99bEvErQb8i+sDUwUl0lSUDw0AO34OmeFRwMtY11HtBSpyhLYiQF0f1bvq\/QM4CO4SkEyTZWxHyG38Lo7U7x4O1beUwscIE82\/kwrxAqaSs2Nkd2FiXYbcEBA+5tpynDuxP0rmNCjUOGsIAbNOHthGwXVz3YqiPwkV5nwzqOvrpQy5HmPHRCzpUnkyPnvmvjxpSiMMiw6WEXVeqTDiijBv6cQD1Q2T1EKd7KgqBPC6V7PRM2yFuwz7ZpeNhACe7ip\/3jFlVi1lHD86FnlNda+eJIDtjKkXpU4IJ9IS51ofzTJ\/r+4dA4qKDeYzZBunb9XYKRDZ6aaznCpvgh1baPL3r6Npa+406mz6vSaJp9SRuek9h\/GCIAZiVMdmEUwSW+gE394TQZKyYfcHYI6pDD+h9S\/T0yu2xSBQjmOUmBxvfECroUrp8rc8zZl42qG6BmN6Qwv0MrE3TmFSR50llqoN14HF3dvNVJ5D\/Q\/xrbwO4bTRJa\/o63rwAIRI34\/MJ2kl0kPa+txx5oCztZJueNHem6M8W2thudBr6xjS\/pUxQ3GceAv+jC5w+kLqsuTKbe1GJjQZ+kPl5J1dKnCrHTHpfmy7xoiFGEx75UWWM9gBFj\/9PBDp7I4UQUOV0xxFG8qnMItYq4IN114KD8QQRxBxFOztTviCPAum2SHTxp5A2aZWm14Yd7CbIIbTnJmXf\/bcOatkMtP87XXaQyfCJQhOqNp3bx02IVfnKb74UR8Ki\/25d1\/PTGONrOPcaWFP1\/X3FEGjv\/uR99JfXqRtc8wvayGR1Z1qI3dxjwMAHg0mSTNXbopUn+ujeEEFh5JZ1\/bFNh78V+waOLrCE9h+5yMi8TKO5u62x\/jc3ldTe+MjzEBgJS5irlXn1eEd\/VlGvKqbupZ5Mdmg9CWURAC\/olQdIYoAmB5l0dDvQEun8o8oWSQehCpoiyNIhcWh8iDn+WtQ0o4jP73ljjRm1xxUGtUr5sCXeCKxyiv4bcydQ706ROEH\/zuK9p0b1rfL2qvr6wpF+2x0cubMGWTbWv8WIExGITTW1VPxJdow8t8UprHpOq5pIlaFD5F+gu2D0ivGEdgV9AagHNCFPwDGjhi5C23SgmSZMAAYftLJbJ8P25fMye+744ogbJLm66OG4LxItlcYgqr3Km780XfRHYBEwx\/d+R8YjNHHH4C+0vOadzgggtpSyxNfvuqSe0RfWdWDMM5CBSKknLtAcvN33UQ==","iv":"fd747cd722e58123f2562e596f388653","s":"e02017b2b2cbc8f3"}