Mobile offers and loyalty programs deserve a second look
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6305c5041f215ee50be65737d6c26e98","s":"a06488a2e3a39199"}