Mobile measurement: Crumbling cookies and the importance of offline
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5e69542fe67ab9ac8fd6bd7d8888a5ea","s":"628bb2435317a43d"}