Mobile marketing strategy: Are brands aligned with their customer experience?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"865c355c18ce9102a83a8c47226f76e8","s":"39cbdc1a0b4c2714"}