Mobile's not a tall order for Starbucks
Mobile loyalty programs are the new modern currency
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1c8c7c889c39c154c94616a7256e6228","s":"e4ccc8c78330362b"}