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Mobile flash sale apps lack inspiration, require larger brand presence
Posted By
Staff reports
On
August 28, 2015 @ 3:15 am
In Apparel and accessories,Featured,Industry sectors,Marketing,Mobile,News,Retail |
No Comments
HauteLook’s acquisition by Nordstrom underscores the need for major brand backing with flash sale sites
By
Alex Samuely
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","iv":"e3af3e0d9dc61a006c0282eeaee94efd","s":"1fbb921d8722905a"}