NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
During the “Changing the Way Brands Interact with Consumers” session, the executive spoke about how the advent of devices has caused the path to purchase to be unlinear nowadays. Additionally, the session presented a look at some of the challenges that brands face wiith digital.