Mobile ad measurement: The impediment to mobile ad industry scale
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"828de81478c35c6565eeba3a340b5c19","s":"f31a35935d6e38ec"}