The marketing hype surrounding the Missoni for Target collection seems to have paid off. The collection is now being sold on eBay after most items sold out, despite Target’s Web site crash the morning of the launch.
Lessons for luxury brands from the Missoni for Target fiasco
Posted By Kayla Hutzler On In Apparel and accessories,Featured,Home furnishings,Jewelry,Marketing,Multichannel,News,Retail | No 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","iv":"0481bd6adb642a5a46b0cde82800b13b","s":"702083850045f172"}