![Louis Vuitton Mini Icons campaign](https://cache.luxurydaily.com/wp-content/uploads/2013/02/Louis-Vuitton-Mini-Icons-campaign-185.jpg)
Today in luxury marketing:
Super shrink me: The rise of the mini handbag
If a customer walked into a Chanel store today, for the first time in five years, looking for a Classic Flap bag, they’d be forgiven for doing a double take at the price tag. From 2009 to 2014, the cost of a Classic Flap skyrocketed by 70 percent, per Business of Fashion.