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Millennials, Gen Z are future of the diamond industry: De Beers

Posted ByBrielle JaekelOn In Featured,Industry sectors,Jewelry,News,Research | No Comments
De Beers caters to millennials and Gen Z. Image credit: De Beers

 

By Brielle Jaekel

As the diamond industry is expected to see a dip this year, compared to 2017’s 2 percent increase, jewelry brands need to focus on millennials and Gen Z to sustain their future.