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Michael Kors incorporates Chinese social media into fashion show livestream

Promotional image for Michael Kors spring/summer 2015 livestream Promotional image for Michael Kors spring/summer 2015 livestream

 

U.S. fashion label Michael Kors is expanding its Mercedes-Benz Fashion Week All Access Kors livestream to a Chinese audience with the inclusion of a customizable campaign on Weixin and WeChat.