Messaging is missing from luxury brand’s social strategies: report
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"fb45a674a8164ca9b69d8914c9514631","s":"4f3f8eb92fbcda81"}