Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"0ed83bf99b167cad3d3d402d0d03da22","s":"cdb50ed31814fe73"}