Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3f131fbde3d33ad0bbf88e048f4d906c","s":"c06de0a38910821c"}