Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9f0d7301d264d723366c094464fff1da","s":"0166116b4c90c6f1"}