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Mercedes, BMW, Swarovski and Barneys New York – News briefs

 

bmw185Today in luxury marketing: 

Mercedes and BMW test car sharing

BMW and Mercedes-Benz are testing car-sharing in Germany and the U.S. BMW on Demand will provide drivers with its Series 1 in Europe, while Mercedes has a similar program in both Austin, Texas and Ulm, Germany with its smartcars, according to Luxist.