During the best time of year for college basketball fans, Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the television network’s new iPhone applications.
CBS Sports Mobile, in partnership with CBSSports.com, CBS Sports and the NCAA, has launched new mobile products for the 2010 NCAA Division I Men's Basketball Championship. Following up on last year's NCAA March Madness on Demand (MMOD) application, CBS is distributing both a premium, live-video application for $9.99 and a free "lite" version that is ad-supported, both for Apple’s iPhone and iPod touch.