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Mercedes-Benz invokes childhood wonder in Drive Pilot campaign

Posted ByZach JamesOn In Advertising,Automotive,Featured,Industry sectors,News | No Comments
The short film invokes childhood wonder to promote new technology. Image credit: Mercedes-Benz/Christoph Koestlin Part of a U.S. campaign launching June 25 on social media, Mercedes-Benz’s new short film promotes its Drive Pilot technology. Image credit: Mercedes-Benz/Christoph Koestlin

 

By Zach James

German automaker Mercedes-Benz is saluting its past to uplift its current offerings.