German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
The automaker is selling the polo shirts at the AMG Miami Beach Polo World Cup April 20-24. All of the proceeds will go toward the Big Brothers Big Sisters of Greater Miami, with a goal of raising a total of $15,000 in support of the cause.