![Promotional image for New York Fashion Week: Men's](https://cache.luxurydaily.com/wp-content/uploads/2015/06/NYFW-mens.jpg)
Today in luxury marketing:
Why New York needed its own men’s fashion week
On July 13, an international crew of 3,000 buyers and press will descend on Skylight Studios in Clarkson Square for a packed schedule of more than 50 menswear shows, organized by the CFDA and spread over the course of four days, says New York magazine's The Cut.