Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"293ad981f502ebec8ee4cf647ad673bc","s":"bf8dfa4a26e86f6f"}