Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No Comments{"ct":"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