Chinese online retailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Photo: Shutterstock
Meet Pinduoduo, Alibaba’s newest competition
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"da86b3e8c0427d348b276b2686690b5a","s":"983d8c72c2e1fdba"}