Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No Comments{"ct":"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","iv":"b9f1b08b9b039834282ea5f1d5898ced","s":"eb51994192fe7db6"}