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MCM travels ‘from Munich to Mars’ for fall/winter 2024

Beginning during the summer, new chapters of the advertising series dropped each Thursday afternoon until late September on Instagram. Image credit: MCM/Jeremy Liebman Shot and directed by acclaimed American artist and photographer Collier Schorr, the marketing initiative's episodic approach stands out. Image credit: MCM/Jeremy Liebman

 

German luxury brand MCM is taking to the stars in its latest seasonal endeavor.