![Situated near the Wynn Plaza and its many shops, the brand experience center is poised to garner massive traffic. Image courtesy of McLaren](https://cache.luxurydaily.com/wp-content/uploads/2023/10/mclaren-103023.jpg)
British automaker McLaren is testing the waters in America with a temporary retail location.
From Oct. 19-21, 2023, the manufacturer hosted a three-day event for media and customers, celebrating the opening of a new experiential sales space at Wynn Las Vegas. Created in collaboration with Beverly Hills-based luxury automotive retailer O’Gara, McLaren's first-of-its-kind showroom concept hits the world's entertainment capital with rare supercar models, limited-edition merchandise and more.