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Marketing rules for a recession

Young Chinese were big spenders over the last decade, but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Image credit: Shutterstock Young Chinese were big spenders over the last decade, but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Image credit: Shutterstock

 

By Adina-Laura Achim