Young Chinese were big spenders over the last decade, but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Image credit: Shutterstock
Marketing rules for a recession
Posted By a Luxury Daily columnist On In Featured,Healthcare,Industry sectors,Marketing | No 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CgktN2VQ+ovo5p7CUS+3FyCp26\/NyCxolERAChwopB9\/abijHJILJ712DuTh9wZTblz+3D1dtRTKlfx8l9gPpMMdrhJb6uR5yUwKAkEcTw7aLnIwbuiPQVyWvon9t4rltvADPHUxXpaauykW+\/0jWr95FuoVZEHCN0RXnw+HrXrNKL+ztwyc+5Qi0S5lsOqo67oybixCYktrPGihW79otgbFBK5qyrIWNDCmKC1SqiJzevk\/vWH1ecm8xWcsRrJgp0FX5kruB1CV2Bz9dFeHc0h51dh0u8hu2YJbzDlOgrEzsfYpOmN6cxCjDsB3CwaJ4+BAewkXEaa\/NqbocK9GfafJeOOH5XPMD11a5Q+yQYXMwK2VJo3GXwcIF2eEIIDB+b79gzkX6sZdqxMxmkHy7oWCchcX9s+4X18pCyVHwk71mJzs0mwja07wxf\/P3QlMDNHYDqrmR6GuxaZ1jz2M4cYIL3jolM9LvPeW+lwgJ+vFQ+yyYdl5iIyujP2zTaMfvRHiLOCyEJpB7jTLspSe37n1EiL3qHCin8+9\/nQdIsUOK0BzUBSEucpmYDc+8Cz2n2OeDHNVhD6W+28Xwg4UaA9Fxs\/PzbtF3O8O9nRZnYNbMkHi5+lJkJ\/5xQSEgjgHlkvh9DKIBW0V27SlJd3gXi5B+JKpY3ht\/6dUblULdg7Gw1KNoR9xuE\/kcxH89zrIqe4I1bXK9xVIm2pYkTiImC+6Iw\/HpRCmYT4JR7dNEl8rO03I6QZHlGME314EB9dZGicraxzNY0JJbsywl2Bhb9s3f\/LXcmMVCc\/6pVg10MR8Yyzmgfe1Esebp3Tapg0lDRErtegBdeqrUO2UpdbAK3KIH6YL+Fr3KoFWIJqOdC1fdrJhe+ggrARHpBe+9ZUwzTEjN70oO0GBYoOprw7kCmzxevnRY6wh2R7OfPW0oYCBgBrAW8WIgFk\/gF0pKrhkTlruoONZ\/Kc5RgRY2PkKRt9xGirnoIFfESjPe3B+lA1IAajHSEHdVYA5CIH2poauVvb8NuW0dHDB\/44ljhGO3o9UazCGiFggKivxtbOO33Tn9O9T5k\/7ExgLTEeAdfub0DHZLTdRpV4Ct6D4qSHG\/o6OamfNC7mGkOG9d4rFmmO5yWjZDBzpVuTh+3XfOxIASdBm74ZkT6jlA9\/yzj\/IM7oKqC9POpLLjF3E5j43kH0HQXpx615FJOXKRSO5djlHpO01noFWO\/2LlsoHOg9QphRFOLOTVM68Htk\/yHwT1g18n54LnM0ShfdJjoigdKwu\/lDxA7OG5La9SCJ9FZ84K7e0nIfIWUGRjtYkipDX9TH8LQNcnj2z1OzZl9O2pJmCccBwigKaFwqIulxRrWG0lK0tTaIBHXo+FSSEvOXQaDTe1rq75D6+Eo0dgxjgs9VeL2aNaXh3F5zK\/M\/DKKQ95d9azcp4\/bMhbZJrsID9L53uZJvzQtgMdNCQ4sKrp4uy0Xr+khJFxtBeW4ni74sNeN4d3MgczMexc8GPXNjlgfWWBrLmz\/NLwQJYkgY9SGWD7oCX3auM\/DttsHSdvap4JnZBWxtvnATKgaKcBpNiAKxs\/KM\/o0c0QfZJouoAOWXe0Vu\/3ZhxWkyPQSQm5LiuFNCId4o5YL7rx2Ts7QuGH0UQfr+h1cKOcYNuEbkDWY7M+Wq7dPG3f44XuI\/\/pcOYtCjJe\/ngeJvgFZFoSUr00AbCbw1KHajChUolAD9rPsLBO643YMWISIlyHbjDQhuwEwAivtZZStryXb5QuIXsswHot8OBbk5\/ne0DghxDJ+5E\/AGWt+QqpNDEw+7gHQCJskgt4jYusTE4r7HdT3Brk1gQiMXz5sPDSuEif99DdH6SEEicmcRbcQyc5tyI9WzhSxKcCU4Mr4kZC9ZcEczcREjOML\/wim+bz1U3r89OWM8JFrIk4uPbEUNoebJ8Xv9npeivX8+ZiUNjdcIdzCs+CN+1XOmt6VnBMBdfMtlSstYO7nhCQsavVPb8SMNyM7PF5aeuB1kb4869syW+BqKu\/r2kMcd2b88T24m7gjxfi3LVBjJ49aTd3L\/oyf11UYUHsVlIRruQ41eKUNBSo9Le3\/nZKjQrPUeXMHXOxVTbUeCT62JctjM9iipU6x5QWsSLaHiXBknlLCOkNZeVfb1NyTp2NVgkbDk3cZWAhW8Q5eL2XfS3\/xV9qqpHaeM5pzFdImo5moMHykPxsVIqn7kZLfxlIzEDh4IdNmidlvJWQN7RafrNadZfQZ1UHufzepgA56fL0nyiupOjot+byxheMyMWcuak9Pd1psbiKXStbRoRUYFvN4eXbs\/3vB5WEdwM532SEJaqbAU15XU8ESc4oHdpo\/TFzHYhyrdwc6Y1B\/TaLWYn+6bvFYxs30sjnlApKB0GDXnU+W5+5rH7r8xGkOgooXXaZzVf9In94LpAwX9eyy3uk0EFiAdmWSQBKJwM6z1HcTjR5WB\/snoYHnDixViQdvzPlU76HtCt61oe2MdEe3COvGe5Q08IBcYTEW3SQaetdyRKaqavtQg9tMgYRns3ybietKbNGPQME1iHyEI4FW6pUT6dxbm9aW2hLCZzob\/7mWFyjLPxxgc9OiZZ8uQVBjummQo\/FYC5684tdj2gvz4vcbFZu95o4GLzmS0P6vRyD4qR9CY1FTIF62QdSP59lnYgDbzy1yD2RN2xNQQEBBYMPdjvrgj7kUruuQAfjXxp0SqqskWOUa40J7LxOqIPTTyvAU0qJqibGC+j30HzOOoyGp9LJKT8STHp7+dhST4nFQrEDkkfEensLsWZ21WqJWeO6Hd3g6Ti2qnEEnAc84gq9Dd\/\/GFgYzjFwXOlepQX99G8hYjwTza8cDC0MwMTjsBjapn6lIgrasgXspcWplqfONHQIxf73IARl8+EhZTt1JOyYapH1iyd6F0wakCBWWCEwqfsmuj2BHI3ecMQ3RA8FCO\/wAiT7WUDzGQyqJqsXkcRDCPyVo+LIoW6cwy1MkG0aLgWb+vzI0DJD1EldZ495uxdnDPL8ElqzHKvq2wfvOkBqGYQ92TRjUbFMMqZm1Cg3B5d6Uk9LaDameuc4j6vcDtYX64JWQfMBT0V6W98mQ8g6sJCMQJbPlHTTCkBUqTb7udIuyWu4+rp7xRuMw63E4EzJEAITCJ510ZWQwMmkrLfBTHeJ+NJ4\/xnRC59uKHfdWEBD9Ccbdhg\/q8Zigw3rGt\/t\/SD9ZLImHxnXy3+p+A2tyQ3AeBcIzlSiy+pecKyYNW+Y1aDZUyvyc3AUXkch2gMlmpNeaSbcn3knWWU4Q41JZhll8JErm528B9ohpKEvd6bRkHPRMuP+1R2xFJXbRylxKj7P5ygaIFqkLDmP3fMbnXxkINZZ6adk3fQ2dEPwC5RJ5FTdXF2iUPbT42eQ7AUIaVsmFBAMnRVGVXhsVOoSKb3ZOuZkf71coeXqOVNNHhbor2cj0+gjokfetAg86EJHgLGJtr7oXaeszAcYpbjd44xjSBOWOjIjbaD4d\/l\/MNIHCzTL+cFGVAxB7\/xbskUt9A9vCamH1nxEk2M61b85D2jTZAmzwmlJURIe93PQBqNtoVZlyc\/JfGLCmvJtM0ddZbp\/Ra11oHkLaK8rtCROU8btGSt9JzGyYWpZQxiXnzO1HozgOQ\/l7f0T3oKWaCfns1+Ek+wTfT+xrzp8DOQhjWlvrxWRourH1YMUD3q6UFCF7qbKyGZlTHL2X1uKglOIi3fjzvDaxOHt\/xkO\/KqsCuA4P+WhGZtKNgxtOojNtPHSpEM9gRRVyjOaKpXzKZ3fTpP2xnBgPgv3nblk+XU4dB5TdWkjECcQyBrT815FumBnAyzvVQUqyPrjP7be07X60RUIBguVHbtlm1ESxgqJLT4z5vhxctZ7i+WEHbE4B2QFM+jOpgo3oXUbBL1\/yyyCF00YMse5jnKkyJTxbtFJFuOHc0GM5KTC+B0\/3AgS8F7x++qW5FFt+3tXAPKBS8pBq+glEakTVpQA8BQ4N3dSwjIUQU6ZS2jhMAVGtyxswdDyQ54ER\/yZ6\/fzqtgq44XeaPbgBZVTYWPC6LfL9nfwdwomhpZcVnIDTH5Wg+msz6Q+SeWTg59aFvA1D7tIExmkryCNsdRqV9xdfCZiw0+YMa7AV2iIgPqCyFXfSaYQoc9hkdFgZpy1Tm5A8A56RB1acyLoEeXkAGSNWTMfeu0bzjV\/ALpMueAmQDlTHJBMkO9VTVcZWhmO77Qm\/\/BtfM5hk5yhI4XUFREQgxKTiHlkYNfX0UGHtrqDoWyU6D7yVYyTM\/Z0Jjn\/hSDQhQccdX\/4Zek+EOivny\/u0Vsn7t27kY28o37p8KDzCLfzbGVS5SgOCD\/QOUwVwrkCxgf8ikqh08X\/U6FDzJfI9xQ0Hivg40udWTxNHUxeNDQP08tjxBxbdRZIzE2iNwi+rdCwFu3vzFFClbtEm3LahmYWgQJyK6S8ftN7qlgKXXwXjdFYLMgTjPpfLgPce+P3iFE0ZBm4rRlZ2k9LmS2pDXNP9O9jMVx5FNyz7+FA1HGxot8w0oCstBR3XaljKwDks\/DSzqnJRu0roHEHkGwuy6nHhybaQhqqmdc95LPuqdGML+yeVG98QO8ml3C5ZHohCRJiOSpY\/I7TDhJlXZclLjWy\/B5wWAz1Av0hNLcFeQXY8ah04q3We4R4nD+44jGkkPtiT0cI8ssbdfPNENyp5Qil7LiX9bKYWXfTAERzCIoj4xdKoUcn17jZHZSpgkzGaci2ab5nONLxsXaTnBynvf654GJauDjzfXUuvFafpZh+lDogZDSi19ztGh+Lbg\/8LZhtDJvJz5j6bvzij9rUeBTSlMY5DQBWBwizoLSyrHqeRwzRGMUNBC2\/nY5DUB4qYZ99afZVt\/cKub6xazTjDMGZcNezRsf+nkMjKRUWQgZToru3+VVOMo3rwChB293\/6nKyuR+T90P3w5AivfDoM6NUDsBCloACOAGse9bwPWZrMYhtYwWerNfseeEo7t0RmdYD5L+ehpGA5IMWsqGxj9f6uQ17FjiCZl1bbDgKTtU0LSyZDJrPgzBFC9s+IHhORsqVjK2S0w3GDXxWfqaN3Cs9ybttlPoHA384x\/mv3exHHeEWKY5d33+rm5jdmja7Vulryisufom4Laqao1QLtZwd\/6lxXMWo8rO4gZmIKr6QKj1glpmeqPFDNvVB1tbdwo\/X\/XMNy\/dN2TLpZAEH2F158pYvVd4wRt2BjrQGkKG2R7kEwZZA4mNKjXSiazm80Z\/jjyvHQFrETV1kunZVOfCDf\/fQOEtKoxfsfZzYeqtuo0KwN00UIdzMnBRFZeNjy2PdNGS7i6WAaX\/Zo5PvsD2GgC5mPS3pIftnfTSMLLYEII\/OHRVrDLehcNsteaAfVJDIKTIqb3eaJFav+SD8fgev6DGR2ySA\/A0OCWtvZRVTlN0WMbDaBvprrLTwLPAX5ArPjbRqEomISRESEczllaguv2Zt\/br90MoaOlW6\/OgTXdWK03DUca9vptlcjrWeEygZQhrl0xCfj3xap9R\/vYuaahu1OJr8LnA1f0n\/2gEzgvGFk26AZsDmxJ8N72YfzMAerDrkbp3iR0DhpF1SE4L\/dtXOMuU5U2aaSoElebkel0BrdISSRpu53Ls7dLKGmA8D9Y8yLXZeDY0yJQODBJKb7miYM+jPq8IBMIqpeUMsDOxEfX+dzgW8Nn+z9xwmqy4ACqWMVk8WQDChwKj6EU9oJPhsKh1ITyrwPtrFOmDAS4PJy2QfxBt49FL7ot14uPRXZdR0FioQoGJoFEuXGURosDsVC9SqwQOFdZch3v12JWrlTt4JnoKNGrLLkpWHztV9PtgbHVyhnj4exhAhhT3RXs8xPLWKD8AZV2n2nPk6iLpWaRScfIc28fQH4ibl3g3BNrH7fVtgqR9Ue1Sl0xaeZuA7D\/nLVvvy2ID+mO+rcOqb1lSiUPTejgBcdDM0\/vv4spxgpybOMwld6K2j51f3MjXKV\/0LFcnbu8+L+FTzuN2Yw5RlAa25GwMTAwAL55p4Lo1yS0s4StjKjzX5ocZr1Dt5oGPDPc3WwO+gbokJlKhM+GRonPs8oefMXL\/f797mhhbmPjOHA5gdFF\/Pm9xwY\/u7qnLaEGWLqJqo9Lv9PtTj7lfW+UaqllN8neuPqH6npA8JnfYGklu2UDXQElNsZQbXzfdH0nN8JjomTkpFwM7PviDhNUNlMTQwkVoIjBbPEB4NETe5Kzf+1WtqwkIURbfDinsm1DsQqjT9qYH5T3z0Oru03rHzisKwfxeMYbWOXqHNaufFVw+R3uWHnlZEwp9323rtxxtc6fJB+cBBYXOhhBsB4CGi2Evsa6VBWF1D6rjs7DAR9\/07Wx0B4ydnlOiSPwQ4CUzL\/gNz2YduMyMBA8kLdTmllGui8WinwRuA9Fczza\/Tv4Wy0gGllvtVb47ffBtZ9RNPtfe86Y5V6K83iY0xDjso\/VppM16ltn1ctffX2tVJRT2Spf376fyXxdN8kTM4ny5rXjWOr+eK3n5u93UuKPdkAHnWzcFEi7nPV4WWgOEZghWOZRPpbASjJvWG0\/ICkP+ndPwAee1haXtkuudEZHnf98dpkIpTExl8GGiQPvl0dseDHSYt6sn+NxtLxEjOd0V+KVxEfdN3\/q4b\/nBmHv5y6MDnJ0LW+VvSPZy\/OwsdrBl66Mu9g+C\/lpAcoalr6cbMFOj9Ms34AfvlJxU6JSJRa8B4mrOlz1PMiBZ1gzD3bT8VjzEhdI3BTyLHfeFeUgG6JaJv2l0Vg9ODdfAXrcibML8qpReqpCpMXXyBAa8Vd5AwbweNEVgMTZVyAeZr+k+BS8WCNs\/uhhDev9Oy7a4YDdi4oaMLFv1qxoXTV1P544+qtzl1F0b6DBdiRDOVadUt\/NSN1RYUtnlEKNgx7Him8vLuCRt3HhwtW7tUAJdcosHR\/xaUYlZvs2NF0blBHxg5n8bIscqFdxyB0XQc4kXB0cODkh1MBR+GTmKpeuTGjeCqXuoJ9tf9peZDbXJ3do1uQsYXa5iKwSpLETddHmNS5RVygU5Gymddu4WREiqzqGEqSCijHqqbJ4r4q51pn6\/NfjZQ9FB4gbB0F6LhWb1WOwLZQoV93tQwZ2c+Y5ZhIAO\/L5Jd+QNRyPH3f9JTnhsx88ln85P0Wed1rMkG4VpMyUttso1Jum0dFWxQEkRc4ZqKBMaX+7tU9IGyaJ0ZGmLKPaeQrKAWhHl4+bDA4FoYaDFKO7VUOg0Q2jjR8GNvjksbfJ5ARKF\/NDCYG52jUaM3C8Z1DaqjKB+pA3OI5a3O4PLeMSMEsNB7tFaWQtWSKxZT\/KV27cYPFs7wL+YTMabcKPDDKg7kaSiRzWdVeOGKROyGqzZh\/hD4GksUSnC9yajU5R9axzu2OciaLJnegPJHKgb2jiF0JxRoGiG5UTD4tfGRIhES6JEIqUwSUOghMwaPRiSZN30rmXJqg1tsv\/W2\/es\/QyNQq4CM9Y0YziIO1wE\/NgiN8KWt\/5uPnDRD0c+rQnr5R9T98omG8+Dtv34GiYiwYbRnfL0H0Wif+aA8BRZeIRRVWQbMcRHal3bZ5k0l87QizoqTWR+OZO8aZmg2kAg8M5essjvng1gqR1PMGVrD9\/0ZddSuj8LYYHNtCjwwO7NkMjpaa9Ogl","iv":"274f30a90894833eb84910962390cc46","s":"f3926f777df426dd"}