![Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council](https://cache.luxurydaily.com/wp-content/uploads/2020/07/ana-071520.png)
Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.
Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.