Marketers size up in-app messaging to retain and monetize customers
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"0b587502654143f1ab816cedc0381a16","s":"8939767f64054d11"}