Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"e5b1c1feead5b8d03d6a60cb44efbc23","s":"1fe30465eb64d8fb"}