Marketers size up in-app messaging to retain and monetize customers
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"5a1bbc57898505fb42b10c31792f3c34","s":"40174fee09ecc40a"}