Marketers size up in-app messaging to retain and monetize customers
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"475a959b77ce6ab9f5f835dc11e6ebae","s":"f54bf7a5482fdbf5"}