Marketers size up in-app messaging to retain and monetize customers
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"7894eb7111c813a64bb12cd0a3d9b59c","s":"f1f071fd343e1395"}