Marketers should tailor video content to different platforms: Gartner L2
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"0ee1da6145c3ea83f292383d7b51d66f","s":"963a0606b82f81de"}