Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"37e1aeb71d285fe7c745196cc108c06a","s":"bf579ec180e5a70c"}