Marketers should rethink their approach to CRM in mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a948416626e32ca5c470817f843cad9d","s":"77f3b00e7e36b02a"}