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Marketers should look beyond just data
Posted By
a Luxury Daily columnist
On
January 24, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
By
Eric Nalbone
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","iv":"9da25634c4db1d49e4404e064c0f231b","s":"9682a5f8513dadf9"}