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Marketers should look beyond just data
Posted By
a Luxury Daily columnist
On
January 24, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
By
Eric Nalbone
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","iv":"cf8f81ec1511ad6caafc08ec46607b19","s":"9a01f59b25a031e6"}