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Marketers should look beyond just data
Posted By
a Luxury Daily columnist
On
January 24, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
By
Eric Nalbone
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","iv":"088407710fb9a9d77680dc9fb8ac2d0d","s":"05a32fa2542ba02b"}