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Marketers should look beyond just data
Posted By
a Luxury Daily columnist
On
January 24, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
By
Eric Nalbone
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yu+qkt4WcFLRr1hnc8ZmyTUEbFEkn0qpBt3QmwMGiIhYSWzwUOLV+40F+wsf1xfrnjXC6Agt+pxC0lxGx12jm\/\/+LatOPvbHxytMVSOZ+\/oyzy91A1i6uwKm+SvCAWlgg4g985YnzpOUpQOcL236qdaehdeATgbMKb5m4Q\/hHn4s+pB11mGA\/l8TanGmcX2SPJVtvvoWP4HBmWsw6\/oKKUmY9RcW0Ek9FtXyjQHF7iDTKod9dVV0yf9k84gXcZz8TiEibFuf5g8puXge00BjPv9UD8O83j229UZ\/Jee\/rJV76B8VYqAv4PgDWzSiL+7U5WilXqtVQ9Ce8ey10f8wPxfhB2cq76rfk0LZYiDzCO6eKv4hhqif2TFm33nIOg1FrC61V9qIJXP3k0JQ1iN98VEkUFSAIqXUBqhUCZrlaIyYcErbnbQeYsGGIkXKuzPz+PqFzzEQQyTFPxbsyg71Xme+73hPpnTS0Qc3GfrAMx2fIsEjAt+2SgehAu2jQBIZUWNNbsQ49CDDFivqgUDEeg5HZNu9mlvVjYUU\/OB48i4V6E7kOGexEX5KaBgkmAmI9fIq7wA99FpldNrKL9pvDCtz+dgBadPTuzi\/kxqgq0c8+tkeFyHdSbJTNsygzlMckJ8af\/uTBKifSUnJUc9nEvw+pCXyGYAz2KD\/ps1ub1oDEH1bf9TFWLsJnMM2wSYDbRl2ZnLS1YJ2ADfhwEA4KEwaszE\/\/YIPSoDIjTHcyQV6yhkPbaM4WdjXS9cz9cmFx6NVtu4A1Lm7\/HuneQbr6EMBO8d3B6QnfZHFWOJUhNf1hgw64STZEk\/8U4NnIQif36mpi8SLnLwUSc+LO1JgL9RxX34VTFvAZlyOnm+fKN5GcUHt7JXhCKwhAg02gfMsEQuherWp84q7vRU+Xa0VOZZJqz0fw\/YeH0vm\/8exP5ko078eEccpvkY5IVesvov+6dZA0r3bBpFcM\/WrV+Up\/0e02e5xI1p1N+\/MkCldBuI7Ux2PmfLqS3rSOy4bRVkjUIHW8+yolcJuG8AqGrS+4IYeulyWqwnKVU7NAReBwR0Jg67JnCCek7lCRPcLowycBRcQVccAtiDf6Pr0wVP8qdunZQu9EtZzzTQ85vFeaKTGGk9Un5Nxh6swilsbaEIFG9yZcLFRyxZgQQdctb1EvDkvNd3en4jh9tdIHJPeyq8WSLHPgH6AVRQEYKK1\/GVWwQZ1inExqAcPye9SK9ivd+xxF9c7phATPPy9B4FtyG+kq+59HQPdDOE4lLdmWPqEQdci1CQnFatI0knkdefjaKhr0WjF37A1a3l0lqnws94OPqdcPopf58OHXnu2SWAFDiFTiNOKtyiKHLkbpM3WOmcut8I\/afwZK+Np2kY8P\/ctP9vLJo\/N6yGNSws1QQHbycabT27LolH+pquDot0SuINAx6w5IVrqrTDXyQtd51JoDRZ3sGGnOPHaeTT5r00ItlCZqWVU603kCQJ8d1WUcW0Tm0uZDFE31Ce5ldtr8xUYKgXeZBq2HKar+oOWccoOH5IPezu\/rmJ8\/Uh8z\/Mu8WVv0zk0CcKTjuKH+DGHxQz1Za\/3SjrqLqIYqNQAt\/54wDyr9H0yyTFF2Q6v5NJT8tDTSmeongoPQKct5a0Ta1p0sYZ9rMOx5e8cFmxmtZ9P\/0gsToPl3BsMU1D6btQjSfUT\/59VGX49nRMzdQtN5dCi\/3vNXJMSQRA1ONWJM6o8xpPdROnSJzKdqDr3UF6IbM49hecq\/vCtlNJqN8o5JN423lzWv5shbXxFu6rHXkKF35yve2QODzqOcCE\/YQmvgFZTkYQUg88HRyvuQZyc4iDftsQSVwgN4HhqcWj7JkT825wD6GcUZwfkLY6grcGukIizWfjEBzBzCMqJlZ0MAlz3b9KL1SfqRiqqqa5ILvTGmkv0vrrW31ThNOvoB6kp5BunSBdASZ34uQ\/OOShL18fRVMEolNpZO\/vOsZRAbkfs8UEXyzhsUbqSXHs3Ns6qm31uTMtvnwKAPP3lLP9kQTIJH76NvRlRQJc0Td7LZq5LQccOYbQyIhyWTcrgLcBojkkxO2lCEN2GzGBh6nieVygBD+XwE5hXWirZEJ6Q6pnsL2xbMixqNGi0qAvqAO4UE0yftSpO29UO2SQ1QuLIl\/wOhQWd67ffzmSUUdfCpGkVXx+xzBEfq8kpS3GpIkVzF5vTr8N+0qdgfTTw4gRdEXoe5U0mf1OSS+AgzNz7r9vo+YLTyXRI4JLFsIBLwrSf0330jejFsvqTvFI+DRrDheRcrr6rpxUYY0bQejVACDQgBhMt0VZGAIDlwwdf81rBy3tLkh9WBP6SL4AA\/lhezRzeC+aNndV0pC0HektsdygcMgV\/duhP2Ef3ni18kcvmdG5whwK81UEEOVGXUXZiNWYvsAwy423CIwIW4Rtr3aNzQxr6bkJDTAXbYaSrJ5UNWTOCjxMpyAZ+qnvf2dhX+lAQbaQm5dW8s8JarN8JIdTisXPVzux1D35wWg3rkHfPCmCjGaa7zR\/fZEhLrQ1KktaA38g166THQ2MrvUZ3a4s2AGlDGQewOnuAY34XN8WAR1NYzfNYSk\/l6In1FhfSB83DYV2mnxQJvIdfikSe1VoI5i7fQFXWMDX9AYlo8xAzFuFsztYA+b+QDF5jRTvSotjuYbppbGUIWO6ZsMOx9pRJ+7fdH2fYCBd7QpiWT03CYLNupIfTUD\/nT6v2mYJtT9mZYM5rVculDf6eP96Ngalyi5jJAL2dUrk3qz49cd+4Zxp9D+BZ4XT1vuafBJvjOFnMR+4kXIMFCmNra1dEfcVcrvXbSNn1ab5D1WCc0fsCM8tJ4iZyXfEZ3uRONSPI5+8+lvWd+Efumnl9ExJzl5iYEjzZU1ZH88sdguE\/K4q\/vEbZpUE8JEzkDoIGgJjKFd\/X939X5NjLq63+lGJ9w75cLLYCL3MZ\/Rek89PLf9r0HV8HiuA\/5QVwlfOGDm6d5gWyvGEO0Et1QNcQMPWkuaiHwC\/xoXoyIM4Z3ArUisoxT+h5lBme97QHiiEQqkrdEBy0DtM4Mf5jPFJhC5gPHKu6F41c7i30d1nDRMhIWbaZOhW2k3GsPzQaXelEVQtwrZWyj\/63c4SBnwDWRh1lAQ4WHFzVi8rcKELELVugbJm25P8kBeHrwg+TgOb43Q\/S9TGSBhDSbOwVP93NZBEdOx4jFCxETmNG8WgYRPHa7e33ABz7gdL9qOjx9SCCWIcO\/9IvEvdxDOLtksQJXhPpqd97OywTAJE9A8MvOpnuAV3sm0H1bdWAZDe86EaYIQDdmO5v8gH2S\/vstUejvdlm\/wC9eLgUg1QE2nOQr\/rmiMWK62xgxJfgxLYxpG8rkKTb+CF4JOOxlKB2eJLJMw70ss1njGL49knG+Dzk+QXYpMpeRKgAB3mGKPCiybWgH0jQ+hUz6pe86+RapKLf1zpA7h9HpFOcYmc8gh9ekgCJiZT8A+2lczykPd8Ptg+LgoGqVXQ4xyuMaGpcMwgSMM\/wXZ06ASKKnYj7Um+IytGjgPMrhirxZo8RI4HGYZr3BNeTxsVH6Vle+sXe0uAgpZz+RNiNixxAFNdvGTgmnPMlAJdkvhQPMVgTzLCPVsd3KJr3Q==","iv":"1c85da98c6d3aa03f4a9013ea9743d11","s":"ff2f8b2ed7eb4b20"}