Marketers must work with tradition to reach boomers: report
Posted By Forrest Cardamenis On In Apparel and accessories,Consumer electronics,Featured,Industry sectors,Marketing,News,Research,Retail,Travel and hospitality | No 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","iv":"9e1795d13c7d0537baeac01513f9488a","s":"36bf9c0a6863a08c"}