Marketers making mobile moments more personal as investment surges
Posted By Staff reports On In Consumer packaged goods,Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"fdd401c9099946862b9cd7887758c77a","s":"e76c7a5108f8a991"}