Marketers getting more adept at mobile targeting, but challenges loom
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News,Retail | No 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","iv":"c0d61718ce3afab51bc340631205fccf","s":"e32393695322bd50"}