Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
The two-minute video called A Desert Mirage shows two men decked out in pieces from the latest menswear collection while wondering through a desert against a clear blue sky. Marc Jacobs is jumping on the social video trend by showing a collection in action, but is trying something new in the fact that few luxury brands are using video to appeal exclusively to men.