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Marc Jacobs latest brand to join Tmall Luxury Pavilion for China growth

The Marc Jacobs Softshot bag. Image credit: Marc Jacobs, photo credit: Ava Nirui The Marc Jacobs Softshot bag. Image credit: Marc Jacobs, photo credit: Ava Nirui

 

U.S. fashion label Marc Jacobs is debuting a digital flagship store in China on Tmall Luxury Pavilion as it seeks to grow its Chinese book of business with younger, affluent consumers.