![Marc Jacobs 185](https://cache.luxurydaily.com/wp-content/uploads/2013/03/Marc-Jacobs-185.jpg)
Today in luxury marketing:
Marc Jacobs plays strongman in soda ads
Marc Jacobs dons his signature kilt and puts his toned muscles to work in a new advertising campaign for Diet Coke that breaks this week in various European markets, according to WWD.