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Many luxury brands should not panic about 2022. They should be in shock

The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Image credit: Chanel The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Image credit: Chanel

 

By Daniel Langer

Across all categories, the luxury industry is undergoing its most significant transformation ever — and many brands have not even noticed it.