![Mandarin New York 185](https://cache.luxurydaily.com/wp-content/uploads/2012/04/Mandarin-New-York-185.jpg)
NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.