Gender-targeted email campaigns vital to last-minute Valentine’s Day sales
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Internet,Jewelry,News | No 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","iv":"8c859b388894723dfdf081b84dc0d5de","s":"0282b7e2ece610a1"}